Is This Marketing?

Every time you communicate with your prospects, its marketing. If you think differently, not only are you wrong, but you are missing opportunities to differentiate your business, close the sale, and grow your company.

Here is a case study.

We currently work with a roofing, siding, fencing, and gutter replacement company. After each initial contact with a prospect, they were sending out a package of printed materials that cost about $5 per piece. They were sending these to everyone who called them.

Our recommendation to them, cut it out. Send an email with attached PDFs instead. BUT, don't send any old email, send a remarkable email.

This is the email we suggested they send.

Mr. Shelly,

Thank you so much for your interest Advance! We are excited to show you what we can do. Our team is already preparing for your project. Our installers have started to study the design of your home to optimize our work and keep the cost of materials in line with your expectations. Our product team has started to look into how long it would take to order the specific products for your project. We want to make sure the materials come into our building in enough time for us to completely QA them, so that they are ready for your home. Our schedulers are looking ahead so that when you give us the go-ahead, we expeditiously work you into our plans for the upcoming month. In short, everyone here at Advance is planning on making your project our best yet.

I have attached two important documents to help you with your decision. The first is a list of what makes Advance special in the eyes of our customers and the second is a partial list of testimonials from some of our customers. But if you are interested in learning more about the region’s best home solutions company, our website is filled with tips and techniques for people considering home projects like yours and there is even more information on our products and services for you to review at your leisure. Click here to visit our site.

If you have any questions, please don’t hesitate to call me ANYTIME. My office and cell number are included below. I know this is a big investment on your part and I want to help you make the right choice.

Thanks in Advance!

Ever get an email like that from a contractor? Nope, I haven't either and that's the point. This email gets forwarded, this email gets attention, this email is remarkable, and this email gets the business. Create your own remarkable email for your company today and post it here. I will review and comment. Good luck!

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